(It still fails to amaze me why the American distributors still insists on a single DVD release schedule. It makes sense to do so on an "ongoing" series, whether it's from Shonen Jump or otherwise. In the end, animé still caters to a niche audience, and therefore appropriate the right method of disseminating the product in an economically viable, yet consumer-friendly manner. Like a complete season release of old series.)
But enough on my ramblings on animé. The main point of this discussion is the fight for better copyright reforms.
The actions taken by various pro-copyright entities has taken the meaning of "ludicrous" to whole new level. At the same time, it's high time we have to look at the current system very seriously, because evidently we can talk high-and-mighty about moral ethics; in the end, if the legal system indirectly "promotes" a system of consumer bullying (which otherwise Singapore wouldn't have CASE), there's no stopping these corporations to continue their legal offensive. I find it offensive, in my opinion.
To look at where these companies stand in terms of copyright ownership, let me digress (or simplify, if I have to say) on the workings of content creation, and the ultimate owners of such creations.
Take an example: you somehow believed that you made a wonderful song/book/film (henceforth collectively called "work"). Now, all you need are several things:
- Capital to fund the work.
- Expertise to make the work.
- Exposure/advertisment to spread the promotion of the work.
- Management to handle the various aspects in creating the work.
Regardless of whether your work can actually make the next step in production, let's say that you have the approval of a major publisher/record label/production company (henceforth called "the company"). Now, in all business sense, there's bound to be trade-offs.
The trade-off, should the company accepts your work, is that you give up your right to own your work. Essentially, it becomes the company's work. You still work on it, but the company ultimately have the final say on what is to be on the work, ranging from what plot goes into the work, what genre the work will be released under, how and when the work be sold, and how much royalty you get to be paid.
Essentially, these companies act like "repository of other people's copyright," meaning they "own" other people's works, so that the works can be released and consumed to the consumer.
That was before the advent of the Internet, back when Hollywood actually prides itself on piracy. (According to legend, certain individuals were miffed at how Broadway were monopolizing the theatre scene, and consequently moved to Hollywood, to set up a so-called "pirate haven" by putting up what we now called "film," to capitalize on the theatre's inability to mass-propagate i.e. actors can only be at one place — the stage — to enact a scene. For a film, the actor can enact himself many times in many areas.)
How ironic, it seems, that the very industry that founded on "theatre piracy" is finding itself at the forefront of the so-called "e-piracy" of the digital generation.
Essentially, the fight against piracy is basically the giant conglomerates' fight against the new wave of piracy. The countless excuse of litigation, and news of tough reforms on copyright, are actually on the behest of these powerful companies, who are asking to extend copyright protection to basically longer periods of time than a human being can outlive. To put it simply: the companies will get more money, while the original authors/composers/directors are still stuck to the old contract, which is basically screwing them, if you factor in increasing affluence of society over time, inflation and appreciation of the currency in which these people are being paid for their work.
Which is what some singers, bands, film directors and authors have been noticing. There has been a collective rise of concern and anger at the companies' portrayal at the "threat of piracy." It has lead Radiohead and Nine Inch Nails to experiment on self-distribution and self-labelling, to test on artists' ability to survive without the need of a record label.
Independent film-makers have also toyed with the idea of Bittorrent distribution. Some have allowed big Bittorrent portals like Mininova to allow the release of their films on Bittorrent, to increase exposure of their films to many people.
Increasingly, authors are also paving the way for acceptance of Bittorrent technology as the new way to market their works to a larger audience.
They say, piracy, in a copyright infringement sense, was founded on the lack of availability for legal distribution in the market. In the Internet sense, it was basic foundation in which the iTunes Store and Amazon was founded on.
The advent of new technologies meant that some old business models will have to go, just as well as how machines do away all labour-intensive jobs in the past. The onus in on how businesses should adapt to new realities, and how laws should adjust in accordance to such realities as well.
The entire copyright saga also touches on the right of personal privacy in online spectrum, the democratization of medium which was previously unattainable to a large population, and to a certain degree, how technology can disrupt and harmonize society simultaneously. It's one aspect of current affairs I am very interested in, because, like Spiderman says, "With great power, comes great responsibility."
Articles worthy of reading (Main Source: Ars Technica - because it's the best resource for covering the copyright saga in general):
Other articles worth mentioning: